Jagex, makers of the successful browser-based MMORPG Runescape, went through a who's who listing of game publishers before ultimately deciding to fly solo and self-publish their free-to-play fantasy title. Company CEO Mark Gerhard minced few words when speaking about the trials and tribulations of securing a publishing deal during a talk at this week's Develop Conference.

"We went to publishers like Activision and EA and said we've got an awesome browser game, and they said **** off. We went back and said we've got a million users and they said bull****. The necessity forced us to become a publisher," Gerhard said.

Ultimately, Jagex was able to parlay their success into an investment deal with Sony, and is also releasing multiple additional titles including War of Legends, an iPhone game called Bouncedown, and numerous casual titles via the FunOrb gaming portal. Check out the original article at Game Politics for more details.

Runescape's Mark Gerhard talks self-publishing success originally appeared on Massively on Fri, 16 Jul 2010 14:30:00 EST. Please see our terms for use of feeds.

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